2024 Small Business & Entrepreneurship Trends Report: Key Insights for Aspiring TSS Franchise Owners
HubSpot, a cloud-based platform that combines marketing, sales, and customer service tools into a single CRM database, has shared their Unlock the Future of Entrepreneurship: The Hustle's 2024 Entrepreneurship Trends Report on small business and entrepreneurship trends. This report provides an in-depth look into the world of modern entrepreneurs. By surveying over 500 entrepreneurs and solopreneurs, HubSpot has gathered insights on how these individuals are transforming their ambitions into real-world success. We would like to share some of the key takeaways we found while reviewing the report and how TSS Photography creates sturdy foundations for entrepreneurs to build their business.
Why Entrepreneurs Are Starting Their Businesses
One of the most striking findings from HubSpot’s report is that 70% of entrepreneurs started their businesses because they needed a change — whether to escape the traditional 9–5 cycle or to pursue something they’re passionate about. Nearly half of those surveyed left their corporate jobs to find more meaningful and flexible work, making it clear that entrepreneurship is an attractive option for those seeking freedom and self-direction. It’s worth noting that 92% of entrepreneurs reported having no regrets about their decision.
Trends in How Entrepreneurs Are Running Their Businesses
According to the report, today’s entrepreneurs are not only passionate but also highly strategic. Here are a few trends that stand out in how they’re operating their businesses in 2024:
Defining Goals Clearly: Solopreneurs are setting strong goals to stay focused and measure their success.
Enhancing Customer Experience Through Marketing: Entrepreneurs are leveraging marketing tactics to create memorable experiences for their clients, strengthening customer loyalty.
Building Healthy Customer Relationships: By investing in customer relationship tools, they are creating lasting connections with their audience.
Prioritizing Self-Care: In an effort to stay resilient, entrepreneurs are recognizing the importance of self-care to avoid burnout and remain energized.
Adapting Goals for Long-Term Growth: Entrepreneurs are revisiting their goals periodically to ensure they remain on track toward their vision.
These trends reflect a commitment to personal and business growth, customer satisfaction, and maintaining a work-life balance, even in the often-demanding world of entrepreneurship.
A Shift in Gender Dynamics
One of the most inspiring findings from the report is the 50/50 split in gender among entrepreneurs surveyed. This shows an exciting shift, especially for women entrepreneurs who are increasingly stepping into spaces that were traditionally male-dominated. This trend signals a more inclusive landscape for women who are ready to bring their unique perspectives and talents to the entrepreneurial world. According to our own data, 7 of the top 10 performing TSS franchises are owned by women.
How TSS Helps Entrepreneurs Succeed Without the Typical Struggles
While these trends are motivating, it’s important to acknowledge the challenges many entrepreneurs face when they go it alone. Starting a business from scratch can be overwhelming — from handling every aspect of operations to navigating the complexities of marketing and sales. Many solopreneurs face the reality of longer workweeks and a lack of support, which can make the journey feel daunting.
This is where TSS’s franchise model shines. By joining TSS, you’re not starting from scratch. Our franchise model is designed to skip over many of the hardships that come with building a business alone. With TSS, you’ll have access to:
Industry-Leading Tools and Solutions: From cutting-edge photography technology to efficient operational systems, TSS provides you with everything you need to deliver quality results and run your business smoothly.
Comprehensive Marketing and Sales Support: TSS franchisees benefit from expert marketing and sales guidance, designed to help you reach more clients and grow your customer base. Our marketing strategies and tools have been developed to simplify client acquisition and ensure you’re well-positioned in your market.
A Strong Support Network: With TSS, you’re never alone. You’ll be part of a thriving network of franchise owners who are eager to share insights, provide advice, and celebrate each other’s successes. This community ensures that, even though you’re running your own business, you’re part of a team.
Why TSS is the Ideal Path for Passionate Entrepreneurs
If you’re someone who’s nodding along with the trends in HubSpot’s report — excited by the idea of independence, driven by passion, and seeking a life beyond the 9–5 grind — then TSS might be the perfect fit. Our model allows you to focus on what you love, without the overwhelming startup obstacles. Plus, with TSS, you get the best of both worlds: the freedom and flexibility of running your own business, paired with the support and resources of an established brand.
Are you ready to turn your passion into a profitable business, without the typical challenges of going it alone? Let TSS provide the foundation, tools, and support to help you succeed in the world of photography and beyond. Reach out to us today to learn more about the TSS opportunity.