Stepping outside of your comfort zone to grow your business

Our franchise owners are the leaders in sports, school and event photography. All team photo days and class picture days are customized, though many are fairly predictable. Event photography tends to be unique and falls a little outside of the norm. Rachel, a franchise owner from South Florida, shares how she took on a Santa Portrait event and turned it into a HUGE win. With TSS Photography’s tools Rachel was able to use the same techniques of a typical sports or school picture day and apply them to a Holiday Zoo Lights Santa Event. Using TSS’s latest software technology Rachel was able to cut costs and be competitive in her bidding to win the opportunity.

To manage the event, Rachel registered customers while they waited in line using our unique QR codes to collect customer data. The QR codes were scanned and uploaded to our FREE PhotoMatch™ system. This program can be used to tie images to data, collect information, upload images and transmit orders while you shoot. Our goal for PhotoMatch™ is to eliminate office work (cutting labor costs), improve accuracy and increase speed.

A link to view the images is sent directly to customers’ email while they are still at the event! Rachel was able to offer curated packages for customers to order their images online via our retail website. Meaning she walked away each night with sales rolling in and no post-event office work. Now that’s an amazing gift from Santa (and TSS)!